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When you try storytelling for business, you’re personalizing your facts and putting a human face to the details you’re presenting. When you bring this concept to your professional communication and start taking advantage of the impact of storytelling in business, then you can get your audience to take action like never before. Explain how things are made/done at your business. Or, end strong by telling a story during your Conclusion, and hit all those facts and figures home.

Many of today’s business stories are “storytelling lite.” Your storytelling must go deeper to be more effective. Although the human brain is able to process emotional and empirical information, research has shown that emotional responses are stronger than rational responses thus decision-making isn’t logical, it’s emotional. Comedians, salespeople, and skilled presenters know that telling a compelling story is a tested and proven method for grabbing attention and keeping your audience mentally engaged. It is through stories that we make sense and give meaning to ourselves and the world around us.

So use storytelling in business to show your company's empathetic nature as this is more likely to lead to your company's success. Stories get attention because they are different from the way business messages are normally communicated. When the telling of a story is effective, there’s a kind of fluid play with the truth that both the storyteller and the audience agree to, with a willing suspension of disbelief. When presented effectively, stories resonate, generating creativity, interaction and transformation.The key is not to over-complicate the story and experience.

Storytelling is essential to our human existence, helping us to make sense of the world we live in while appealing to our intrinsic emotions. But if it doesn’t have a clear focus, you’ll quickly lose the attention of consumers. If a story is any good, it draws you in and you want to know what happens next. We remember stories better than other types of information, such as data and facts, because stories are more engaging.