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The Power and Potential of SEO

The beauty of SEO is that while you are ultimately optimising your website for human beings, it is a piece of software — a search engine — that ultimately decides what user experience is best and which web page ends up where in the search result rankings.

The Science behind SEO

This means there is a pure science behind a winning SEO strategy. You are not trying to influence a particular human being, and no politics are involved — just an algorithm. A search engine algorithm may have a strict set of rules — but these rules, if you know them well, can be bent so far that they can appear to be broken to the untrained eye. While nobody knows Google’s algorithm rules for sure, SEO York specialists have been studying them for years.

Knowledge and Experience

The more knowledge and experience you obtain about how search engines work and rank, the better chance you give your business to grab digital real estate that is growing more valuable every second. It isn’t easy, but — just like any business or industry with barriers to entry — if you are willing to put in the hard work then you will gain a greater edge over your competition.

You might think you don’t have the budget or the resources to match some of the larger players in your market online, but you have other advantages. Your size and flexibility will allow you to move faster than them in an ever-changing online realm — and the speed at which Google and its competitors are moving is rapid.

Hierarchy of Search Engines

As I write this, the hierarchy of search engines is evolving due to the rise of voice and AI technology. Over the next few years, will the majority of us be searching with a keyboard? Amazon’s Alexa, Microsoft’s Cortana, Apple’s Siri and a range of other voice assistants have all entered the market and have become a main focus for these giants. Industry web standards are being collaborated on and set for how all search engines are to handle voice queries with the development of the ‘speakable’ schema markup format. Why? Because everyone knows the power and potential of the web.